Case study · Brand
Brand identity system
- Sector
- Professional services
- Services
- Brand, guidelines, templates
- Client
- A professional services organisation
Overview
The challenge
The organisation had grown quickly and its visual identity had drifted. Materials looked different depending on who made them.
What we did
We rebuilt positioning first, then designed an identity system with a small, opinionated palette, one confident typographic voice and templates for the team's most common documents.
The solution
A refreshed logo, a documented brand system and a set of everyday Word, PowerPoint and social templates that make consistent work feel like the easier option.
Outcome
Teams across the organisation now produce noticeably more consistent materials with far less design supervision.
Related work
All projects
Primary Care · Website, content design
GP practice website transformation
A clearer digital front door designed to reduce patient confusion and make everyday content easier for practice teams to manage.
View case study
Communications · Campaign, print, digital
Primary care communications campaign
A friendly, accessible campaign that turned complex public-health messages into clear actions for families.
View case study